Prints-centric Fantasy of Prada's Pre-fall'18


Imagine the new industrial esthetics, that was contrastingly paired with a touch of cinematic technicolour. Yes, this is Prada's Pre-fall'18 collection. 

A window into a different incarnation of the Prada woman.

The inspiration behind the Prada warehouse has not only been aesthetically influenced. Behind the perfect utilitarian atmosphere, it played with the notion of creating statements through bold textures and hues. Bermuda shorts and pencil skirts were also worn underneath printed shirts or zipped sweaters. The pieces were mainly patterned and tailored, making a bold statement in a super-modern style. If you look closer, you'll realize that the prints are archival icons of Prada. 

The collection also features the mod 60s typefaces, as well as mixed prints to envision the hybrid of functionality and femininity. Complementary paired, reworked or even embellished- the clashing prints creates a beautiful combination that I adored since the previous collections. If you're a huge SATC fan like myself, you'll remember the iconic lipstick print skirt Charlotte wore from Prada S/S 2000.

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Prada also bought back its legendary and iconic material, the black nylon, that was used in most of the garments and accessories. From showcasing the nylon bucket hat to the bold colour statement sunglasses, Prada is sure to lead us into a surrealistic world of their own. 

Prada Pre-Fall 2018 is now available in stores.